Overview

Events

The SWARM event tracker, otherwise known as Events, allows you to load a snippet on your website or landing pages that enables you easily track the various actions a user takes on that page. This could include simply viewing the page, clicking a button to download a resource, purchasing a product or more.

These actions are called "Events" and can be very helpful in attributing new leads to campaigns, tracking a users actions, and providing deeper insight into the overall behavior of your customers.

SWARM Events can be used to track both anonymous and known users in a variety of ways.