# Overview

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**Advanced Concepts Ahead** 

Transformations can be a complicated topic if you are not familiar with SQL and other modeling techniques, if you would like help - feel free to contact **<support@aiadvertising.com>** and our services team can provide you with assistance.&#x20;
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Once your data is in SWARM, it can helpful to apply data transformations to clean up, standardize, and organize your data in a way that makes sense for your organization.&#x20;

You can either use some our our standardized models such as those prepared for many popular advertising platforms, or you can create models of your own.&#x20;