Concepts

To make the most of the AIAD Platform, you should have a basic understanding of the key concepts used throughout the platform.

The following sections describe the key components that make up the platform

• Personas

• Creative

• Activation

• Campaigns

• Measurements

These key functions are all supported by the underlying data the can be ingested from Advertising Platforms, Business Systems and more. To learn more about connecting your data - check out the Connections & Data Section.