Metrics & KPIS

List of frequently used Advertising Metrics & KPI's

ROAS - Return on Ad Spend

CTA - Cost To Acquire

CTR - Cost To Retain

Increase in Traffic/Visitors

Increase in Conversions

Cost per Click

Cost per Lead

Click Volume

Lead Volume

Total Cost of Engagement (COE)

COE to Sales Ratio

COE to Profit Ratio